What is NEXT IN Museums?

What is NEXT IN Innovation?

What is NEXT IN Museums?

What is NEXT IN Sustainability?

What is NEXT IN Immersive Experiences?

What is NEXT IN Storytelling?

What is NEXT IN Positive Impact?

What is NEXT IN Design?

What is NEXT IN ?

NEXT IN is a summit that brings together leaders from across the cultural sector to exchange ideas, share best practices, and explore the future. It provides a space to showcase innovative projects that are transforming public spaces and creating meaningful visitor experiences.

Organized by:

Speakers

The most influential global figures in museums, design, and architecture.

Sumayya Vally

Founder & Principal, Counterspace; Artistic Director, Inaugural Islamic Arts Biennale (South Africa)

Paola Cattarin

Director, Zaha Hadid Architects (United Kingdom)

Sheikha Reem Al Thani

Acting Deputy CEO for Exhibitions, Qatar Museums (Qatar)

Refik Anadol

Director, Refik Anadol Studio (United States)

Sumayya Vally

Honorary Professor of Practice, Sumayya Vally is founder and Principal of Counterspace—an award-winning design, research and pedagogical practice searching for expression for hybrid identities and territory, particularly for African and Islamic conditions—both rooted and diasporic. A World Economic Forum Young Global Leader and TIME100 Next list honoree, Vally has been identified as someone who will shape the future of architectural practice and canon. She serves on several boards through her interest in dynamic forms of archive, embodied heritage, and supporting new networks of knowledge in the arts. She was named Emerging Architect of the Year at the 2023 Dezeen Awards, and one of Financial Times Readers’ Women of the Year 2023.

Vally designed the 20th Serpentine Pavilion in London, making her the youngest architect to receive the commission, which opened to critical acclaim as being one of the most radical pavilion designs to shape the commission. She was the Artistic Director of the inaugural Islamic Arts Biennale in Jeddah for which she has been praised for putting forth an entirely new and decolonial definition of islamic art, one that is resonant with the lived and embodied practices and experiences of the Islamic world. Practising adjacent to the academy, Vally has received numerous awards and institutional honours for her contributions to the field, including an Honorary Professorship from UCL, and a gold medal from the Royal Architectural Institute of Canada.

Paola Cattarin

Paola joined Zaha Hadid Architects in 1999 and was made Director in 2019. Havind worked on a wide range of projects around the world, Paola’s expertise spans across design, project management and the overall management of the office. Prior to joining ZHA, Paola gained freelance experience, with various practices throughout Barcelona, Rome and London.

Paola initially studied with the Barcelona School of Architecture (ETSAB) in Spain (1994), going on to gain her Dipl.Arch degree from the University of Rome ‘La Sapienza’ in Italy (1996). Paola has also lectured extensively on architecture, urban design and the work of Zaha Hadid Architects, for academic and professional audiences throughout Europe and Asia.

Sheikha Reem Al Thani

Sheikha Reem Al-Thani is the Acting Deputy CEO of Exhibitions and Marketing as well as the Director of Central Exhibitions at Qatar Museums (QM). She leads a comprehensive team of museum professionals, which services all museums and galleries under the QM umbrella. Sheikha Reem Al-Thani also oversees the development and implementation of QM’s expansive schedule of exhibitions that brings world-class programming to Qatar and introduces Qatar’s culture and emerging art scene to the rest of the world. Most recently, she has overseen the development of several successful exhibitions, including Kaws: He Eats Alone, Making Doha: 1950-2030 in 2019, Contemporary Art Qatar in St. Petersburg and Berlin in 2018 and 2017, and Picasso-Giacometti in Qatar in 2017.

Prior to her current role, Sheikha Reem Al-Thani was Head of Exhibition Design, responsible for the design and production of all temporary exhibitions organized by the QM. Before joining the QM Exhibitions Department, she was an Exhibition Designer at Mathaf: Arab Museum of Modern Art. During her time at Mathaf, she had the opportunity to work with notable professionals from around the world and develop her skills in international museum exhibition design.

Sheikha Reem Al-Thani is also a multidisciplinary designer who works on activation of space through a human approach to design. In 2015, she became the first Qatari to hold a Master's in Design in Adaptive Reuse Interior Architecture from the Rhode Island School of Design. Prior to that, she graduated from Virginia Commonwealth University in Qatar in 2010 with a double major in Interior Design and Fashion Design.

Refik Anadol

Refik Anadol (b. 1985, Istanbul, Turkey) is an internationally renowned media artist, director, and pioneer in the aesthetics of data and machine intelligence. He is the Director of Refik Anadol Studio in Los Angeles and Lecturer in UCLA’s Department of Design Media Arts. Anadol’s work locates creativity at the intersection of humans and machines. Taking the data that surrounds us as primary material, and the neural network of a computerized mind as a collaborator, Anadol offers us radical visualizations of our digitized memories and expands the possibilities of interdisciplinary arts. Anadol’s site-specific data paintings and sculptures, live audio/visual performances, and immersive installations take many forms, while encouraging us to rethink our engagement with the physical world, collective experiences, public art, decentralized networks, and the creative potential of AI. Anadol’s work has been exhibited at venues including MoMA, Centre

Pompidou-Metz, Art Basel, National Gallery of Victoria, Venice Architecture Biennale, Hammer Museum, Arken Museum, Dongdaemun Design Plaza, Ars Electronica, Istanbul Modern, and ZKM |Center for Art and New Media. Anadol has received a number of awards and prizes including the Lorenzo il Magnifico Lifetime Achievement Award for New Media Art, Microsoft Research’s Best Vision Award, German Design Award, UCLA Art+Architecture Moss Award, Columbia University’s Breakthrough in Storytelling Award, and Google’s Artists and Machine Intelligence Artist Residency Award.

+30 Speakers

Panel Sessions

VIP Tours

Keynotes

+400 Participants

+30 Speakers

Panel Sessions

VIP Tours

Keynotes

+400 Participants

+30 Speakers

Panel Sessions

VIP Tours

Keynotes

+400 Participants

+30 Speakers

Panel Sessions

VIP Tours

Keynotes

+400 Participants

Big Topics

Check the agenda

Beyond trends: Crafting meaningful missions for museums.

How can museums transcend fleeting trends and establish enduring missions that truly resonate with their communities? 

In a rapidly evolving world, what are the essential qualities that define a meaningful mission for a museum?

The fact: According to a global survey conducted by the International Museum Council in 2021, 82% of museums worldwide are actively engaged in redefining their missions and purposes to the changing needs of society. 

Museums as catalysts for community engagement and positive change.

How are museums becoming dynamic hubs of cultural exchanges, social progress, and sustainable innovation?

How can we design for transformation?

A study conducted by the American Alliance of Museums revealed that 73% of museums see their leadership role extending beyond cultural preservation to actively addressing contemporary issues such as social justice and environmental sustainability.

Rediscovering the transformative power of storytelling: Narratives and experiences.

What are the various ways in which museums can effectively engage audiences and visitors using storytelling?

How can museums balance the use of storytelling with the preservation and interpretation of their collections?

The 2022 MCN Annual Survey, which polled over 1,000 museum professionals worldwide, found that 85% of respondents reported using immersive technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR) in their museums.